Let’s say that we leave these sites without buying anything. Like Esprit (and every other ecommerce store), Nike has plenty of Facebook code keeping track of our visit:īut that won’t stop us from adding the item to our cart: So let’s head over to Nike for some new running gear, including these running pants: Of course, we’ll never squeeze into that slim-fit sweater if we don’t stay in shape. The Facebook Pixel will know when we add the sweater to our cart: Oh, yeah – this white and blue sweater is nice:Īnd here is all the Facebook-related code spinning in the background: They’re just clothing stores going about their business and using Facebook pixel tracking to reach frequent visitors. To be sure, neither Esprit nor Nike are doing anything unusual or sinister with their tracking and advertising. There is nothing unusual about these stores they are simply being used to represent ecommerce in general. But if you want to skip ahead to How to Install Facebook Pixel or How Do You Target People With the Facebook Pixel, no hard feelings. It won’t be painful – there will be lots of pictures and not a lot of jargon.
We’re going to get technical for a minute here. And enables you to track the ROI of your Facebook and Instagram campaigns.Gives you the ability to build custom audiences for retargeting.Tracks visitors as they interact with your webpages.You can use the Facebook Pixel code to track events on:Īdditionally, it can be used to create retargeting campaigns and remarket to people who have taken a desired action or visited a specific page on your website. It helps to measure the effectiveness of your Facebook ad campaigns by monitoring the actions people take both on your site. The Facebook Pixel is a piece of code you can install on your website. Hire yourself and start calling the shots.
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